Seeking increasing perfection,transformation development.

Classification: Company news


2019-08-15 10:20

  Anhui Bohai New Materials Co., Ltd. (abbreviated as “Bohai”) is located in Yinque Road, a national-level Lu'an Economic and Technological Development Zone in the Economic Belt of Hejiang and Hefei Economic Circle. It was formerly known as Shenzhen Haofang Magnet Products Co., Ltd., established in 1999. In the rare earth permanent magnet material industry, it has been cultivated for many years and has certain influence in the same industry. Founded in November 2011, Bohai is a high-tech enterprise specializing in R&D, design, production and sales of rare earth NdFeB permanent magnets. In 2015, it was successfully selected as a specialized small and medium-sized enterprise in Anhui Province. The company has passed ISO9001 quality management system certification, ISO14001 environmental system certification, OHSAS18001 occupational health system certification, three-level safety production standardization enterprise certification, and has successfully introduced TS 16949 system certification. Since its inception, Bohai has always adhered to the concept of innovation and development, and has been committed to the deep exploration of the magnetic material market of permanent magnet motor, and the company's popularity and reputation have continued to improve. The company has a sound marketing network, and the sales network radiates to the whole country with the focus on the Pearl River Delta, the Yangtze River Delta region, and the Beijing-Tianjin-Hebei region. Bohai is gradually becoming a quality supplier to many well-known enterprises at home and abroad.

  Development is the last word. As a small and medium-sized enterprise, Bohai faces the ever-changing internal and external environment, and the market competition is becoming increasingly fierce. It is deeply recognized that enterprises must survive and develop in the fierce market competition, and must undergo development strategy and management. Changes in the way, business model, governance structure, product layout, resource allocation, etc. Market segmentation, self-assessment, and adhering to the "specialized and special new" development strategy, this is the objective law that must be followed in the sustainable development of Bohai. Therefore, we believe that in order to seek sustainable development, Bohai must break the traditional concept of “big and complete” and “small and complete” products, adhere to the specialization and special strategy, and accelerate the transformation and development is our only way. To this end, some work has been carried out from the following aspects:

  First, special

  There are many kinds of magnetic materials and they are widely used. The sintered NdFeB formed by processing the rare earth NdFeB material as the main raw material is called “Magnetic King” because of its excellent magnetic properties, and its magnetic energy product is as high as 56MGOe, far exceeding other permanent magnet materials. The application of sintered NdFeB greatly reduces the volume of the magnetic device, enabling the device to achieve small volume and high efficiency. In new energy (wind power), new energy vehicles, industrial drive (servo control), automation control, ultra-efficient Electric motors (three aviation industry), medical, civilian (advanced electro-acoustic equipment) and other fields have been widely used, and have an irreplaceable role in the relationship between national defense and high-tech industries. After careful market segmentation, Bohai is determined to take the stepping motor and servo motor magnetic material in permanent magnet motor as a breakthrough to accelerate the pace of industrial upgrading. Strive to enter the top ten in the domestic industry in the next five years.

  Second, fine

  The manufacturing process of Bohai magnetic materials adopts advanced sintered NdFeB technology. The finished product processing adopts fully automatic computer controlled slicer, wire cutting machine and multi-line cutting machine. The processing process is highly automated, and the products have the advantages of good consistency, environmental protection and energy saving. . The production management is introduced into the TS16949 process management, and the production process and quality control are realized in data and visual management. According to the customer's differentiated requirements, the customized processing is continuous and compact, ensuring the stability of product quality and product cost performance. In cooperation with well-known professional logistics companies such as Debon and Suer, the logistics distribution adopts peer-to-peer service, which guarantees product quality and delivery, and has won the reputation of customers.

  Third, special

  Bohai has invested heavily in supporting enterprise development, and has invested heavily in establishing quality control and R&D laboratories. At the same time, it has introduced a number of high-tech design, testing personnel and innovative R&D talents from industry benchmarking companies and Tianjin Polytechnic University and Anhui University of Science and Technology. Talents lead the realization of independent innovation. In addition, Bohai has grasped the innovative carrier and built a platform for production, education and research. Bohai has established a strategic partnership with Tianjin University of Technology, successfully introducing expert think tanks, and accelerating the research and development and application of new technologies and new products. Through research and development, the company has mastered the sintering NdFeB ratio and related process technology, and has applied for 12 related processes and manufacturing processes to use new invention patents. Two invention patents are being declared, and high-grade NdFeB can be produced at present. Magnetic products, the technological content and added value of the products have increased significantly.

  Fourth, new

  Since its establishment, the company has been paying attention to the practical application of new technologies and new technologies in the industry, and has carried out various forms of technical inventions and small innovations in the first-line production positions of enterprises to stimulate the innovation ability of front-line employees. Through the interaction with the experts of Tianjin University of Technology, the level of technical operation and process application of grassroots employees has been significantly improved. In the next step, the company will further introduce a batch of production and quality testing equipment, and cooperate with customers to carry out trial production of new products to achieve mutual benefit.

  In recent years, with the development of the international magnetic industry, the application space of rare earth permanent magnet materials has been expanding, and the domestic and international markets have broad prospects. The permanent magnet motor industry is in line with the national strategy of transformation and upgrading. With the huge advantages of energy conservation and environmental protection, the application of its products in many strategic emerging industries such as new energy vehicles and advanced equipment manufacturing will explode. The State Council has successively issued the "Decision of the State Council on Accelerating the Cultivation and Development of Strategic Emerging Industries" and the "12th Five-Year Plan for Energy Conservation and Environmental Protection Industry Development" to develop strategic emerging industries, energy conservation and environmental protection industries into pilot and pillar industries. . Bohai supporting products have been widely used in strategic emerging industries, especially in the stepper motor and servo motor magnetic material industry. The future will be used as a breakthrough to achieve sustainable development of the company, and the future of Bohai will be promising.

  Establishing a scientific outlook on development, advancing with the times, and pioneering and innovating are the unswerving pursuit of Bohai people. Bohai will wholeheartedly reward new and old customers with "high quality, reasonable price and first-class service", and promote the rapid development of Lu'an rare earth permanent magnet material industry with the sincere efforts to promote enterprise development, and contribute to the economic development of Lu'an. force. "The wind and the long-term should be eye-catching", Bohai people will win the trust of the world, look to the future of the chest, warmly welcome the people of insight to visit the guidance, look forward to working with you to win-win, create brilliant!

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